If you’re looking to make your website stand out from the crowd, you’ll need to employ some of the most effective SEO tactics. These strategies will make your website easy to navigate and help it rank highly on search engines. You don’t have to spend a fortune to get your website up and running, and you can implement these tactics on a budget. But if you want an easier way to get your website ranked higher. a ppc freelancer may be able to help you with that.
Page titles
Page titles are one of the most underused, yet most important elements of a website. A page title is a brief text that sits at the top of a web page and provides a glimpse into what the page contains. It also helps to improve user experience by confirming that they are in the right place and that they will find what they are looking for.
For this reason, you want to make sure that you have a good one. The title should be descriptive and tell readers what they can expect from your site. While there are no strict character limits, the best page titles are 60 to 70 characters long.
The page title should also include your primary keyword. You don’t want to create a copy-cat page with the same title. Your page title should be a unique one that doesn’t duplicate content across your entire site.
Generally, search engines will give more weight to words that appear early on in a page’s title. That’s because they are the first words that a person will see in a search result. Having your target keyword in the title will also correlate with a good ranking position.
Make sure to test out your new title using Google Search Console to check its performance. If you notice a drop in traffic, report it to the feedback thread.
While page titles are not a direct ranking factor, they can improve your SEO. They can increase the amount of time users spend on your page and reduce bounce rates. Moreover, a great title can help convince users to click through to your full article. This can reduce your site’s overall bounce rate, and boost your traffic in the process.
Meta descriptions
Meta descriptions are a great way to draw in the attention of search engines, as well as readers. They can also boost your rankings. A good meta description should be short, easy to read, and compelling. It should also include a keyword or keyphrase you want to rank for, and an actionable call to action.
For an ecommerce store, this can be a bit of a hassle. You need to keep in mind the cost of running a SEO campaign, as well as the volume of traffic you can expect to generate. Nevertheless, it is important to make sure that you are not overspending on the effort.
Using a good meta description can increase your click-through rate and improve your conversion rates. This is because it is an excellent opportunity to pique the interest of a user, which will then inspire them to click on your link.
The best way to ensure you are using the right meta description is to do some research. By doing a quick comparison of your competitors, you can get a better idea of what works. While it is true that your keywords will ultimately matter in the end, a great meta description is also a necessary component of a successful ecommerce SEO strategy.
Make sure you have a unique tone of voice. It is very important to tailor your meta description to the people you are targeting. Using a tone of voice that is too generic will make you look unprofessional.
Make use of a variety of meta description types. Try to find one that suits your brand and the content on your site. Some examples of meta description types are:
Using a meta description that highlights your website’s unique selling points will allow you to stand out from your competition. In addition, a good meta description will help you gain new traction with older posts.
Image optimization
Using images is an excellent way to engage readers and make content easier to understand. In fact, 62% of Gen Z and millennial consumers say that they prefer visual search over text. This means that you should be taking advantage of the visual aspect of your marketing, which can bring you more traffic and sales.
Image optimization is not as complicated as it may seem. You just need to follow a few simple guidelines to help you make the most of your images.
Optimized images can improve the reader’s experience, which can lead to more engagement and more sales. This can also increase the rankings of your page in Google.
The first thing you need to do is optimize the file size of your image. Images should be as small as possible to decrease load times. Ideally, the size should be less than 100 KB. For smaller images, PNGs are an ideal file type.
Another important factor is the alt text of the image. Alt text helps the search engines to understand the content and context of your image. It is a great way to increase your rankings on Google, and can even improve your accessibility for those using screen readers.
Also, it is important to keep your image’s dimensions consistent. Squarespace recommends a size of 1500 x 2500 pixels. However, you can use larger images if you want.
It is also important to add captions to your images. Captions are short texts that help you better engage the audience. They can be placed at the bottom of the picture or at the top of the image.
Finally, it is vital to name your image files properly. Descriptive, keyword-rich names are a must when implementing image optimization. These names will help your website perform better, and can be easily edited later.
Improve page load time
Page speed is a crucial factor in user experience. A slow page can discourage visitors and increase the chance they will bounce. It also affects your conversion rates.
To improve your site’s speed, you can use one of the many tools available. Plugins can minify site files, defer JavaScript loading and resize images. Using a content distribution network (CDN) can help you achieve faster speeds, too.
Google PageSpeed Insights is a popular tool that measures page speed. The score is calculated by measuring the time it takes to load the largest bit of information on a webpage. You can also check out Experte’s Mobile Optimization checker to see how your website looks on mobile browsers.
Besides speeding up your site, optimizing images can make a big impact on the overall performance of your web page. Images often take up a lot of bandwidth. If your images are too large, you can reduce their size in Photoshop. By using the right image format, you can also optimize the loading time of your webpage.
Another way to improve page load time is to use a caching plugin. Caching works by hosting a copy of your web pages on several servers. When a visitor accesses your page, the cached version is served instead of your original HTML version. This increases page speed and saves bandwidth.
Another important part of optimizing your page is avoiding broken links. Make sure to fix any links that are not working immediately. Having broken links on your webpage can be frustrating for users.
One of the most common reasons for a slow-loading webpage is image optimization. Using standard image formats, resizing images, and optimizing them for image optimization can significantly boost your PageSpeed.
Link to anchor text
One of the most important things to do when it comes to SEO is anchor text. These small blocks of text are clickable and help you get from one page to another. They also influence the way search engines read and rank your pages.
There are two basic types of links: external and internal. External links redirect users to a different website from the one they came from. Internal links, on the other hand, link a different document or page on the same site.
Choosing the right anchor text can make a huge difference in your website’s rankings. If the keyword or phrase that you use is not relevant to your website’s content, you’ll have trouble getting a high search engine ranking. So it’s best to choose words that will create the most natural experience for your users.
It’s important to avoid using overused keywords. Exact match anchor text, for example, can look artificial and cause a Google over-optimization penalty.
In addition to the obvious, a good link will include a call-to-action, or CTA, to give more information to your readers. The call-to-action can be in the form of a link, or it can be an image. Either way, the main point is to include some extra information.
You can also use HTML code to change the color of the anchor text. For instance, you can use a web standard blue color for underlined anchor text. This will look much more natural to your readers and the search engines.
However, if you’re not sure what to do, you can always use a Site Audit tool to see if you’re missing any of the above mentioned anchor text.
