Marketing platform apps are designed to help businesses manage their customers, their contacts, and all of the activities associated with their business. Sideqik is one great example of a platform that has aided businesses in their marketing ventures.
Marketing platforms are also known as Customer Relationship Management or CRM apps give the business owner an easy-to-use interface for managing the day-to-day interactions that take place between the customer and business.
These apps are typically used by small, mid-size, and large business owners to manage their businesses with ease and accuracy. The three main types of CRM apps include the following. Marketing automation apps (or meatless apps as they are more commonly known) provide seamless integration between the marketing campaigns and the websites.
These automated marketing platforms allow users to easily manage multiple campaigns at once. Automated marketing automation apps usually include a set of e-commerce tools such as a catalog, a sales-tracking system, and an online store.
They can be used for setting up an emailing list, conducting surveys, and monitoring sales and conversions. There are also apps available that allow you to manage your mobile marketing campaigns as well.
Conversion rate tracking is another feature of a top-tier marketing platform that allows businesses to monitor the rates at which subscribers are converting into buyers. Conversion rate tracking usually includes features such as subscription rates, total campaign costs, and average order value.
Price-sensitive articles, classified ads, and even website content can be pricing to convert. There is also a conversion link, a patented affiliate pricing system that enables businesses to connect with interested subscribers through a patented link exchange.
An active campaign is a type of marketing platform app that manages both the first tier and the second tier of campaigns. A first-tier campaign is one that targets a specific audience and offers some sort of incentive for doing so. A second-tier campaign is one that offers something of value to recipients after they have purchased from the first campaign.
For example, coupons or freebies may be given to customers if they make a purchase after clicking through an advertisement. Both types of campaigns should be managed by separate apps. One of the best marketing platform apps for businesses is a program called Mad Mimi.
This popular program helps businesses analyze their email marketing services such as drip campaigns, lead capture pages, and sales tracking. It provides insights into where opportunities are currently located and how to optimize them.
Tools used by Mad Mimi include Google Analytics, geo-targeting tools, and activities merge networks. The program comes free of charge and can be hosted on Google servers. An application called abandoned cart is designed to help marketers track abandoned cart attempts as well as measures of ROI (return on investment).
This application uses Google Analytics and the Mad Mimi platform. It displays different types of metrics, including the ratio of emails being opened vs. emails being read. Data provided by the abandoned cart can be exported to Excel and used in future campaigns.
Pricing Systems is a service offered by the program. PPCMarter, as it is known, offers a pricing system based on monthly subscriptions. The subscriber purchases a plan and automatically signs up for additional tiers. Different types of plans available include beginner, medium, executive, and premium.
This pricing system enables advertisers to set up separate project teams for their individual campaigns. Ads are displayed depending on the tier that was paid for. Email marketing platform app is downloaded more than 5 million times and has a very user-friendly interface.
The app allows users to search for conversion professionals and creates a network of them based on location, keywords, and email addresses. This tool allows the user to create a website with all the necessary elements that would attract potential clients.